CLEO - WORDLESS AW17/18
GRAPHIC DESIGN
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A VISUALIZATION OF THE GRAPHIC DESIGN, BRANDING AND PACKAGING
OF THE FRENCH WOMENSWEAR BRAND CLEO.
DESIGNED BY CHARLOTTE DERMONT
Cleo logo is sketched in a clean design, having as main colors black and white. Monochrome, contemporary and minimalist design, its looks like a proper hand signature with a feminine font. Packaging of the brand is designed in the same way of this branding identity.
Le logo est travaillé dans un design épuré, avec comme couleurs principales le noir et le blanc, interchangeable. Design minimaliste et contemporain, il remémore une signature à la plume d’antan à la calligraphie feminine et instantanée monochrome. Le packaging de la marque est aussi à l’image de branding identitaire épuré et design.
